Gifts in Action

The Challenge

The Gifts in Action e-commerce site needed a complete redesign and rebuild with usability enhancements and improved user journeys for the site.

The Process

I reviewed the existing site for UX problems, after which we considered all existing and planned content for the relaunch.

The key problems we were seeking to address were:

  • Product Discovery
  • Check out drop-offs
  • The distinction between e-card and paper cards
New site homepage

The Result

Through a combination of wireframe prototyping, design and user testing we produced a far superior e-commerce experience that endures to this day.

A sketch
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