Based on the beautiful shores of the Gower Peninsula, Selwyn’s is a family-run seafood business.

The problem

Selwyn’s were updating their brand image, and needed a new web presence to reflect their new identity, offering and to be able to sell online.

The Challenge

Incorporating the new brand and product offering into a new site running on Shopify.

The Process

After some lean research, I audited the existing website content, then moved on to creating a sitemap and wireframe prototypes to show the client. I then worked with the design team to create some beautiful designs that could be brought into Shopify’s templating system.

sitemap sitemap sitemap

The Result

A professional site with gorgeous design, rewritten content and a simple purchasing journey for customers.

New site homepage

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