Based on the beautiful shores of the Gower Peninsula, Selwyn’s is a family-run seafood business.
The problem
Selwyn’s were updating their brand image, and needed a new web presence to reflect their new identity, offering and to be able to sell online.
The Challenge
Incorporating the new brand and product offering into a new site running on Shopify.
The Process
After some lean research, I audited the existing website content, then moved on to creating a sitemap and wireframe prototypes to show the client. I then worked with the design team to create some beautiful designs that could be brought into Shopify’s templating system.
The Result
A professional site with gorgeous design, rewritten content and a simple purchasing journey for customers.
Other work

Serta Simmons
Corporate Website for major manufacturing company
Selwyn’s
UX Design of e-commerce site