Redesigning a companion app for a drug used for the treatment of type 2 diabetes mellitus.
The challenge
Create digital design assets and UX recommendations to improve the branding, styling and overall experience of the GSK Eperzan mobile App. The design objectives were:
- Feel less medical, more human. Credible & therapeutic
- Consistent and intuitive hierarchy of content that is easily accessible
- Conforms with AA accessibility standards
- Encourage increased user engagement
- Align to Eperzan brand
The purpose of this project was also to use this as a live case example to help:
- Build understanding of the value of design in the pharma pillar of the GSK business
- Align to a GSK-wide drive on digital
- Define the process for future App development
UX Process
- Expert Review of app
- Analysis of information architecture
- New IA recommendation
- Wireframes to show new app screens and content design
- Working with Visual Design to produce new design and branding
Results
